Selected work · Website design and development
Smiley Booking
Smiley Booking helps people discover and book artists and creators for events. The platform brings profiles, entertainment options and the booking journey into a colorful Hebrew-first experience.
Client
Smiley Booking
Location
Israel
Industry
Artist and event booking
The digital experience
A full-page view of the visual system, content hierarchy and responsive journey created for Smiley Booking.
The thinking behind the work
From complexity to confidence: the challenge we uncovered, the direction we took, and the result the website was designed to achieve.
01.
The brief
A marketplace with different performers and event needs must feel exciting without becoming difficult to navigate. The interface also needed to work naturally in right-to-left layouts.
02.
The direction
We created a visually energetic discovery system with structured artist profiles, event-oriented pathways and consistent booking prompts, designed responsively for RTL reading.
03.
Services delivered
Marketplace strategy, RTL UI/UX design, artist directory structure, responsive WordPress development and booking-flow optimization.
04.
The result
The finished platform makes artist discovery more engaging, gives organizers clearer ways to explore options and supports a direct journey from inspiration to booking enquiry.
How the project moved forward
A focused path from early structure to a polished, conversion-ready experience.
01 · Discover
Discover
Map event types, artist information and the organizer decision journey.
02 · Design
Design
Create an energetic RTL system for discovery and comparison.
03 · Build
Build
Develop responsive artist profiles, content sections and booking paths.
04 · Refine
Refine
Improve mobile RTL behavior, visual rhythm and conversion prompts.