Selected work · Website design and development
Lightshine
Lightshine supports horticultural businesses with the maintenance, installation and cleaning of LED fixtures and reflectors. The website presents its specialist knowledge, products and project experience in one clear platform.
Client
Lightshine
Location
Monster, Netherlands
Industry
Horticultural lighting services
The digital experience
A full-page view of the visual system, content hierarchy and responsive journey created for Lightshine.
The thinking behind the work
From complexity to confidence: the challenge we uncovered, the direction we took, and the result the website was designed to achieve.
01.
The brief
A technical service offer needed to be understandable to operational decision-makers while still demonstrating specialist knowledge and an active presence in the sector.
02.
The direction
We organized the site around core services and applications, improved the clarity of the company story and connected current activity through project content and live LinkedIn integration.
03.
Services delivered
Website refresh, information architecture, UI/UX design, responsive WordPress development, social integration and service content.
04.
The result
The refreshed website makes Lightshine’s specialist role easier to understand, improves access to services and projects and provides a more current foundation for business enquiries.
How the project moved forward
A focused path from early structure to a polished, conversion-ready experience.
01 · Discover
Discover
Clarify services, sector terminology and the information clients need.
02 · Design
Design
Create a clean technical identity with strong service hierarchy.
03 · Build
Build
Develop responsive service, project and company page templates.
04 · Refine
Refine
Improve discoverability and connect ongoing LinkedIn activity.