Selected work · Website design and development
James Logiste
James Logiste is an economist, entrepreneur and author whose work brings together personal development, holistic fitness and practical education. The website gives his ideas, book and learning offers a shared digital home.
Client
James Logiste
Location
International
Industry
Author, education and personal development
The digital experience
A full-page view of the visual system, content hierarchy and responsive journey created for James Logiste.
The thinking behind the work
From complexity to confidence: the challenge we uncovered, the direction we took, and the result the website was designed to achieve.
01.
The brief
The platform needed to connect several parts of a personal brand without making the visitor choose between disconnected identities, products or messages.
02.
The direction
We created a story-led structure that introduces James, establishes the thinking behind Beyond Average and provides clear routes into the book, courses and supporting resources.
03.
Services delivered
Personal brand strategy, information architecture, UI/UX design, responsive WordPress development and content-led conversion planning.
04.
The result
The finished website creates a coherent platform for James Logiste’s work, helps new audiences understand his perspective and supports discovery of books, courses and resources.
How the project moved forward
A focused path from early structure to a polished, conversion-ready experience.
01 · Discover
Discover
Connect the personal story, core ideas and educational offers.
02 · Design
Design
Create an editorial identity that feels credible, energetic and human.
03 · Build
Build
Develop responsive pages for the author, book, courses and resources.
04 · Refine
Refine
Improve narrative flow and the pathways between content and offers.