Selected work · Website design and development
Claim Mijn BTW Terug
A conversion-focused Dutch website that turns a complex VAT recovery service into a clear, reassuring journey for homeowners with solar panels or a home battery.
Client
Claim Mijn BTW Terug
Location
Netherlands
Industry
VAT recovery and sustainable energy
The digital experience
A full-page view of the visual system, content hierarchy and responsive journey created for Claim Mijn BTW Terug.
The thinking behind the work
From complexity to confidence: the challenge we uncovered, the direction we took, and the result the website was designed to achieve.
01.
The brief
The service involves eligibility rules, tax terminology and sensitive personal information. The website needed to build trust quickly, explain the process in plain language and guide visitors toward an application without overwhelming them.
02.
The direction
We structured the experience around the questions visitors ask first: who qualifies, how the process works, what documents are needed and what happens next. Strong visual hierarchy, concise steps, proof points and repeated calls to action keep the journey easy to scan on desktop and mobile.
03.
Services delivered
Website strategy, information architecture, UI/UX design, responsive WordPress development and conversion-focused content structure.
04.
The result
The finished website presents the service as approachable and credible, gives prospective customers a clear path from eligibility check to application, and supports the brand with a distinctive, responsive digital experience.
How the project moved forward
A focused path from early structure to a polished, conversion-ready experience.
01 · Discover
Clarify the customer journey
Structured the content around eligibility, the application steps and the information visitors need before starting a VAT recovery request.
02 · Design
Create a calm, credible interface
Built a clear Dutch visual system that balances financial trust with the sustainable-energy context of solar panels and home batteries.
03 · Build
Develop a responsive WordPress experience
Translated the approved direction into a fast, accessible website with focused calls to action across desktop, tablet and mobile.
04 · Refine
Strengthen the conversion path
Simplified navigation, supporting content and contact moments so visitors can move from understanding the service to taking action.